what is it?
We Rub You Hot Korean Gochujang (go-choo-jahng) is a hot sauce that highlights the ancient Korean fermented red chili pepper paste. Most popularly served alongside bibimbap (Korean rice bowls, often served in hot stone pots), that doesn't stop us from pouring it on our hot dogs and hamburgers! Gochujang is Korea's answer to Sriracha and the secret ingredient cooks have used for years to enhance flavor and give depth to heat. Contains no high fructose corn syrup or MSG, which is often found in Korean BBQ sauce. We Rub You products are vegan and use mostly non-GMO and gluten-free ingredients. Everything is all-natural.
how do you use it?
Think about that bottle of Sriracha you have sitting in your cupboard. Now, imagine using this sauce in lieu of it to create a different depth of flavor, and - probably - a more nuanced heat. Unless you're using a fancy-schmancy Sriracha, there will be no comparison. You've also got the added benefit of Gochujang being an "it" ingredient the past few years for chef-run restaurants, high-profile bloggers and maybe most notably, Bon Appetit Magazine, which has churned out recipe after recipe using it in sautéed Brussels sprouts, mixed into a sauce for dipping homemade tater tots, added to kimchi, and so forth. You can use this for a base for pretty much anything spicy.
And with that, I added We Rub You to the collection. Ann even drove the first couple of orders over from Queens to Harlem for me to help keep my cost at a minimum. It's been a happy marriage since.
Apple cider vinegar, rice, sugar, non-GMO corn syrup, water, ground red pepper, toasted sesame oil, apple juice, salt, garlic, onion. Comes in a 15 oz bottle. NOTE: Contains soy, may contain traces of wheat. Produced in a facility that processes milk, eggs, fish, shellfish, tree nuts, peanuts. Refrigerate after opening. VEGAN